When someone lands on your homepage, they want to know four things:
If they can't answer those questions within five seconds, they leave. Your visitors are humans. And humans are lazy. We don't want to do the dirty work of puzzling together pieces of information on your page. We want to immediately understand "what's in it for me" without doing any work.
Therefore, your hero section must explain this clearly. Your hero section is the top section of your homepage. It's what all new visitors see first before scrolling down.
Your goal is to answer the first three questions using a header, a subheader, and an image. To learn how to do this great, dive into Julian's resources on building a landing page.
To answer the fourth question, show your average star rating and review count to show that you are trustworthy. This proves that what you promise is true. It's extra compelling if you have any famous customers that you can show. It can be both persons or companies.
Q: What do you offer, and how will it improve my life? A: A truly clean butt after you've been to the toilet.
Q: How does it work? A: A foam dispenser that transforms your toilet paper into a wet wipe.
Q: How do I get it? A: By buying it through this button.
Q: Can I trust you? A: Yes. "Thousands of a*holes love us"
What I would do differently: I would use a different text on the button to make it more clear what happens after someone clicks it. "Learn more" or something similar. Also, I would include the social proof directly in the hero section to make sure it's included on all screen sizes.
Q: What do you offer, and how will it improve my life? A: Improve your marketing.
Q: How does it work? A: We send you weekly step-by-step breakdowns of marketing strategies.
Q: How do I get it? A: By joining the newsletter for free.